Online Jewellery Sales Increase At Amazon

The jewellery section of Amazon.com has announced that their sales rose by more than 100% during the first quarter of 2006. This is an interesting sign for jewellery as across the board Amazons profits fell.

The increase in jewellery sales could in part be down to the time of year (Valentines) but it could also be down to the fact that more and more people are comfortable buying their jewellery online.

For selling mass produced jewellery Amazon aren't bad but with a staggering 58,000 styles and designs of jewellery in their catalogue it's difficult to see how they can provide "that something special" experience for buyers, especially at the mid - higher end of the jewellery range (£200+) where many buyers have questions about the jewellery that they are buying.

Price points for Amazon jewellery start at around $25 and exceed $10,000.

Their website: www.amazon.com