Real Natural Diamonds - Not Cubic Zirconia

Trading standards laws require a fair and accurate description of goods being sold. For the record, all diamonds sold on our website are real natural 100% diamonds. We only use natural, untreated, ethically sourced diamonds of know origin. The diamond qualities stated are a minimum standard. We encourage our customers to compare our products to that of any reputable high street store for price and quality comparison. We take our reputation extremely seriously and gurantee our customers satisfaction in our product.

If for any reason we should make availble a product that is not a precious metal or gemstone, we will CLEARLY state the difference under the product description.

We bring this to your attention as many other less reputable online retailers have been known to offer inferior products and qualities than stated.

At The Diamond Store, quality and service is paramount.